Marketing automation is the process of using a software or a tool to set up predefined rules and workflows that automatically trigger and execute marketing campaigns. These can be recurring in nature or a series of campaigns that end within a specific timeline. The system operates based on user activity and data, allowing you to engage with your audience in a more personalized and timely manner. It requires a one-time set-up, thereby saving time and resources.
What is the difference between automated order notifications and automated marketing campaigns?
- Automated Order Notifications: These are service implicit communications that offer a customer real-time updates of a food order throughout various stages, from the initial order to final delivery or curbside pickup.
- Automated Marketing Campaigns: These are promotional campaigns targeted at converting sales, activating lapsed customers, bringing back inactive customers, and increasing sales. These are often complimented with an offer or a discount for higher impact.